Murray River, Lakes and Coorong wins again at SA Tourism Awards

The region's tourism alliance and Monarto Safari Park have been named among the winners at the 2021 awards.

Representatives of the Murray River, Lakes and Coorong Tourism Alliance accept their marketing award at the SA Tourism Awards. Photo: Supplied by Commshake.

More than a million Australians have learned about the Murray River, Lakes and Coorong over the past year, online and on TV and radio.

That’s a testament to the work of an alliance of local tourism operators – work that won them a marketing award at the South Australian Tourism Awards last Thursday night.

Murray River, Lakes and Coorong Tourism Alliance chair Ian Hill thanked everyone who had contributed to the marketing effort, including almost 30 tourism businesses, Murray Bridge firm Commshake Media and Engagement and photographer Jacob Jennings.

“This award, once again, shows how strong our products and experiences are on a state and national stage,” he said.

A post shared by Murray River, Lakes & Coorong (@murrayriverlakescoorong)

“Our region’s tourism stakeholders are resilient, incredibly capable and opportunistic, and this will ensure we can continue to make positive impacts on the local economy and jobs.”

The marketing campaign was supported by funding from five regional councils, including Murray Bridge and the Coorong, and from Regional Development Australia Murraylands and Riverland.

It included a visitor guide, blog, email newsletters and radio and TV sponsorship.

The campaign’s printed assets include this map of local experiences and destinations. Image: Supplied by Commshake Media and Engagement.

The award win was the tourism alliance’s second in a row – it took out the same category in 2019.

Monarto Safari Park won a voters’ choice award for the state’s best experience or service, and was a runner-up in the tourist attraction category.

Sealink, operators of the PS Murray Princess, was the major tour and transport operator of the year.

Kimbolton Wines at Langhorne Creek, Karoonda Silo Art, Coorong Wildside Tours at Meningie and Canoe the Coorong at Goolwa were all finalists.

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