Women in business focus on marketing

The Murray Bridge branch of the Women in Business Regional Network has heard from founder Carolyn Jeffrey.

This post was contributed by the Women in Business Regional Network.

Justine Searby, Zhujan “Mary” Yang, Tina Bambury, Jodie Austin, Kelly Kuhn and Laura Firth gather last week. Photo: Women in Business Regional Network.

Simpler ways to market your business was the topic for the first Murray Bridge dinner for the Women in Business Regional Network.

The dinner, held at the Swanport Hotel last Thursday, attracted one of the group’s largest attendances.

The presenter was network founder Carolyn Jeffrey, who said many women in business had faced significant stress trying to market their business, particularly in 2020.

She wanted to help simplify the process.

She encouraged the women to put themselves in the shoes of their marketing targets and to take time to plan and schedule marketing.

“Twenty-twenty created a lot of challenges for people in business,” she said.

“It has left many feeling exhausted, particularly where they couldn’t work in their businesses (and) so they focused on activities such as marketing.

“It created an almost hyper-vigilance about marketing.

“But in many respects, some businesses just weren’t going to see any change to their cashflow because the pandemic circumstances were the overriding factor.

“Those in small business often have to do everything in their business, including marketing, so it’s important that they have simple and manageable tools and advice they can use to make the job easier so they can focus on running their business and doing what they love.”

Glenys Wachtel, Linda Snider, Wendy Wootton, Liz O’Hara, Paula Dickson and Tracy Roan gather last Thursday. Photo: Women in Business Regional Network.

The next Murray Bridge event will be a lunch on May 20, when Anna Beaumont of Beaumont Solutions will speak about simple health and safety systems for every workplace.

The Women in Business Regional Network is open to business owners, managers, staff and those dreaming of owning their own business.

You don’t have to be a member to attend events, but bookings are essential via Eventbrite.com.au.

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