How Raine and Horne became Murray Bridge’s top real estate agency
They sold more local properties than any other agency in 2025. These are the secrets to their success.
This sponsored story is brought to you by Raine and Horne Murraylands.
At the end of 2025, one real estate agency had sold more properties in Murray Bridge than any other: Raine and Horne Murraylands.
Raine and Horne’s Michael Cox is realestate.com.au’s top-rated agent for the district, too, based on a combination of sales data, reviews, days advertised and median sale price.
“Potential sellers can take confidence that it’s not just us saying what we can do – we’ve got something statistically to back it up,” Michael says.
“We can go into an appraisal and say we’re the leading agency in this area … and I think that future clients, it gives them comfort that we can genuinely back up what we’re saying we can do.”
But we’re not here to inflate egos.
We’re here to explain why.
Positive experiences make for the best outcomes
Whoever you deal with at Raine and Horne Murraylands, you can be sure you’ll get the attention and service you deserve.
“We want to make sure we’re doing the best we can for each and every one of our clients,” property consultant Casey DeMichele says.
“You want to be able to feel comfortable with the agent you’re choosing.
“(Buying or selling a property) can be a stressful time, but we want to make it as smooth and comfortable – and enjoyable – as possible.”
To be sure, both Michael and Casey have competitive streaks that go back to their days on the golf course and netball court, and both are driven to get the best possible result for you and your property.
But they’ll get there by treating both vendors and buyers with courtesy, respect and genuine goodwill, and by listening and communicating well.
“We want to get the best result for you,” Casey says.
“We’re competitive about getting you the best price within the time frame you’re hoping for.”
Teamwork makes the dream work
It takes more than a gun salesperson to make a successful agency, though.
Every one of the locals at Raine and Horne Murraylands – from owners John and Kim DeMichele to the residential and commercial property managers and office staff – plays a role in the agency’s success.
“(The top ranking) is a reflection of us as an agency in all aspects: consistency in what we’re doing, marketing, the skill set Casey and I have got, a combination of things,” Michael says.
John reckons being a family-owned and operated business is a big part of it.
“Having a local team, being part of the community, helps us understand our clients and what they need, and understand markets and trends,” John says.
“We can predict trends and set expectations because we know where the market’s going.
“Our success hasn’t been instant, either – we’ve been one of the top local agencies for the last 20 years, which is a credit to all our staff and the systems we’ve got in place.”
It’s an experienced team, too, with a number of staff having taken breaks to start families, then come back to work.
“We’ve built our business up to give that family-run, old-fashioned service,” John says.
“For us, service is number one.”
Just ask Raine and Horne’s clients
Still don’t believe us?
Check out some of the reviews clients have left for Michael, Casey and the Raine and Horne team in just the past few months:
- “Casey and her team were thoroughly professional and made the sale process very smooth. I would use her again without hesitation.”
–Murray Bridge vendor, January 2026 - “Casey was always polite, professional, and genuinely approachable, which made the entire process feel smooth and stress-free. Every question we had was answered clearly and in a very timely manner, and nothing ever felt like too much trouble. We truly appreciated the personalised service.”
–Mypolonga buyer, January 2026 - “Michael’s knowledge of the Murray Bridge market was invaluable … his work on selling the property was fantastic, with a great result.”
–Murray Bridge vendor, November 2025 - “Michael ... was approachable, professional and always willing to go the extra mile to answer our questions. Instead of being overwhelming, the whole process felt like we were simply chatting with a friend who genuinely had our best interests at heart.”
–Tailem Bend buyer, October 2025
Talk to the locals
Whether you are buying, selling, renting or renting out, looking for a free appraisal, or just curious about the state of the local property market, the team at Raine and Horne Murraylands is ready to help you.
- More information: Visit www.raineandhorne.com.au/murraylands, call 8532 3833 or drop into Raine and Horne Murraylands’ office at 4 Seventh Street, Murray Bridge.
- Read more reviews: www.realestate.com.au.
Advertising to more than 20,000 highly engaged locals can do wonders for your business. Call Jane Intini on 0418 835 768 or email jane@murraybridge.news.
Peri Strathearn
