Local business owners, I want to talk to you for a second.

I’ve busted my guts for the past four years, building a local news service that reaches the equivalent of 35,000 people every week. That’s more than the entire population of Murray Bridge, Tailem Bend and surrounds, and that’s because we’re reaching local people in multiple ways: email, online, screen network, social media – and that’s not even counting Murraylands Life, our free quarterly magazine. We can get your brand, your message, in front of thousands of highly engaged local people, multiple times per week.

I need more local businesses to take advantage of that.

You already know it’s important to have some kind of presence online, or on Facebook or Instagram, so that customers can find you. What you might not realise is how many people you’re missing. Have you seen Facebook lately? You might have the best offer in the world, but that doesn’t mean much if nobody sees it.

Everybody’s doing it tough at the moment. But there’s no point in just sitting around and hoping things get better.

Murray Bridge News is here to support our community: to let people know what’s happening, to be positive in the face of negativity from outside, to advocate for locals. That’s why it exists. But without the support of local businesses, it won’t be here forever. Local media is essential to any community, and if local businesses don’t support ours, we’ll lose it.

Take a look at the numbers below, visit our advertising guide, then call my colleague Jane Intini on 0418 835 768, or me on 0419 827 124.

We can help you, but we need your support.

$0

The amount of state or federal government funding Murray Bridge News has received since launching in 2020. (The owners of the local newspaper have received grants worth $14.3 million and the owners of the local radio station $3.3 million since COVID.)1

4 days

That’s how long it took journalist Peri Strathearn (that’s me) to launch Murray Bridge News after the local newspaper temporarily stopped publishing in 2020. Despite having been stood down without pay, I resolved to keep meeting the community’s need for reliable, local information, starting the very next week.

36%

Growth in the readership of Murray Bridge News’ weekly email edition over the past 12 months.

66%

Two thirds of our audience members say they have taken an action after hearing about an opportunity through Murray Bridge News.2 That’s a promising sign for our advertisers.

100%

Murray Bridge News is a 100 per cent locally owned family business whose profits are spent in our community. (The local newspaper is owned by a subsidiary of the Star News Group, based in Melbourne; and the local radio station by ARN, headquartered in Sydney.)3

4182

The number of people who receive Murray Bridge News’ weekly email edition as of January 11, 2024. That was about double the circulation of the local newspaper, the last time I checked, and it’s growing by about 20 per week.

4400

Number of people who visit our website each week. Again, that’s about twice as many as the local newspaper’s website.4

20,200

The approximate number of people who see one of the 13 screens in our Murray Bridge News Network each week.5 We can help you reach audiences in shops, cafes and waiting rooms, not just online.

35,000

Murray Bridge News’ total weekly audience across email, web, social media and our screen network. That’s equivalent to more than 100% of the people living in our readership area – which means we’re reaching people more than once, and getting them to the point of making a purchase decision more quickly.

0418 835 768

Support a local, help our community and get your brand in front of a huge audience, all at the same time. Call Jane Intini today to talk about advertising with Murray Bridge News.

Your guide to advertising with Murray Bridge News

Peri Strathearn • Apr 28, 2023

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