Build your brand in nine steps: Business Murray Bridge members hear from guru

Murraylands business owners and managers have taken a few pointers from Crisp and Co’s Richard Miller.

Richard Miller speaks at Business Murray Bridge’s May breakfast. Photo: Peri Strathearn.

To succeed in business, your customers need to know who you are long before they ever think about making a purchase.

You need to build a relationship with them – to establish your brand.

So said marketing guru Richard Miller at a breakfast with Business Murray Bridge members at the Bridgeport Hotel last week.

Branding was not about logos and tag lines, he emphasised, but about a business’ purpose and the ways it could benefit its customers.

“Brand is about how you make people feel,” he said.

“People buy with their hearts, not their heads.”

How do you develop a brand?

He suggested a nine-step process: